September 28, 2023

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Alicia Keys’ Skincare Routine Includes This ‘Go-To’ Product From Her Keys Soulcare Line

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Alicia Keys’ Skincare Routine Includes This ‘Go-To’ Product From Her Keys Soulcare Line

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What’s the key to radiant skin? Alicia Keys uses a product from her Keys Soulcare line to achieve the perfect glow, whether she’s on or off tour.

Keys revealed the “secret to my glow” in an Instagram video posted Thursday (June 29). “I’m so excited to introduce you to ‘It’s Like Skin’ skin tint,” she captioned the video detailing her skincare journey. “This offering has been my go-to everyday skincare color-hybrid, even on tour where I do my own makeup for each show. Applying this light, nourishing formula is the secret to my glow. Creating offerings that makes our skin feel safe and protected is what matters most to me.”



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“I know we all have a skin story or experience that has opened our eyes to who we are and who we want to be,” Keys continued. “I’d love to hear yours! I can’t wait for you to try ‘It’s Like Skin‘ a buildable 2 in 1 skin tint + concealer in 40 different shades for every beautiful you!”

It’s Like Skin is made with hydrating and nourishing ingredients made to brighten and balance skin. The buildable, multi-tasking skin tint can be used to cover blemishes and light-to-medium coverage.

Ben Aslop

It’s Like Skin 2-In-1 Concealer Tint


Keys has been candid about skincare and her relationship with makeup. In a recent interview, Keys reflected on why she chose to stop wearing makeup for a while.

“As I started to get more into that personal relationship with myself, that’s when I started realizing, ‘Okay, it’s not about anything specific,’’’ she shared with InStyle. “It’s not about makeup or no makeup. It’s not about mascara or no mascara. It’s not about lipstick or no lipstick. That’s not what it’s about. What it’s about is, how do you want to express yourself, and what space do you want to claim for yourself. And what boundaries do you want for yourself?”

The native New Yorker launched Keys Soulcare, a wellness lifestyle brand, in 2020. Between her skincare brand, tour and a forthcoming off-Broadway musical, the Grammy-winning singer has a packed schedule.

Last week Keys, who debuted her second collection with Athleta in April, shared a photo of herself modeling a bathing suit from the Summer of Soul collection on Instagram with the caption, “Waiting on the Keys to the Summer Tour like…”

Night one of the Keys to the Summer Tour kicked off Wednesday in Ft. Lauderdale, Fla. The tour will hit Atlanta, Washington, D.C., Memphis, Chicago, Boston, Philadelphia and other cities before coming to a close in August. Get tickets here.

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