Diageo has terminated its relationship it has with Sean “Diddy” Combs after being in business with him for roughly 15 years. In the filing, Diageo also said it had given Diddy “notice of intent to arbitrate material breaches of the DeLeon agreement.” DeLeon is the tequila brand that Combs and Diageo have together.
Combs sued Diageo, accusing them of treating him “worse than others because he is Black,” alleging it “typecasted Ciroc and DeLeon, apparently deciding they are ‘Black brands’ that should be targeted only to ‘urban’ consumers.”
In their statement, Diageo refuted the media mogul’s claims.
“We are saddened that Mr. Combs has chosen to recast a business dispute as anything other than that and chosen to damage a productive and valued partnership,” a Diageo spokesperson told FOX Business on Wednesday. “Mr. Combs’ bad-faith actions have clearly breached his contracts and left us no choice but to move to dismiss his baseless complaint and end our business relationship.”